iPhone 18 Pro | Pro Max HANDS-ON – Here’s the Problem

Upload Date: September 11, 2026
9 hours ago
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iPhone 18 Pro vs iPhone 18 Pro Max Hands-On – is it worth upgrading?

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#iphone18 #iphone18pro #apple

300 Comments

@Thetechchap

Hey Chaps! What do you think of the 18 Pro's this year??

@theowl2044

My first car was $1200. What a time we live in.

@sidjuicebox4441

it’ll obviously be boring for those already with the 16-17 pros, it makes the biggest difference for those with older iphones, we’re at a point where unless you have the disposable income to upgrade every year, it’s worth upgrading every 4-5 years to actually experience a big upgrade.

@carsee21

Thank you for the live demonstration of aperture.

@56floorer

I went from a pro max to a pro, had it for three years or more and liked it but went straight back to a pro max next phone I bought. The extra screen size is handy for videos, maps, slightly bigger keyboard whatever. Had no trouble adjusting back up to the larger phone.

@artstar-001

Apple selling colors again

@genesisbeast8831

Upgrading from 14pro to 18pro. Also upgrading my AirPods 3 to 5. No I don’t like silicon earplugs that’s why I chose the regular version. So ready for this Saturday pre order :)

@pac329

glacier is my favorite this year

@LASoundCrafter

Glad to see that adjustable aperture is on both the 18 pro and max. Rumor was it was only on the max. I’m going pro, same battery life as on the 17 pro max.

@anthonys.3129

It’s so nice to hear someone who uses actual adverbs

@amlohgb

Change of aperture nicely explained. Man i love your content.

@rojcouz2267

this world has become so superficial its insane it feels like im surrounded by artifices

@pickararesnow

this year pro max has such nice colors so far maybe next year they will add more such as green similar to pco x9pro or scarlet red πŸ₯°πŸŒ±

@DAMN11KIDS

Holding out for the air 2 in the spring

@yf2991

Me switching to smaller iPhone 18 pro βœ…

@VisionCrafted1772

Your pro vs pro max discussion is spot on. Muscle memory is a bugger for me though. I tried using the 17 pro for a week and I just kept dropping the phone constantly. The camera plateau was also always in the way. The narrower screen also makes the typing experience much worse and the ui feels so cramped. I guess I’ll carry a brick in my pocket once again. Battery life better be really impressive.

@AylerHathwell

1:33 I actually do the opposite because I need the big phone because of my big hands lol

@chiploven2875

Still on my 6 year old iPhone 11 with 73% battery health. Looking to upgrade soon. Not happy with the 100.00 price increase on all phones. I pay cash for my unlocked phone and Apple charges another 30.00 fee for the iPhone 17. I use Mint Mobile.

@muchomacho9961

It’s different enough for me! Bigger battery, better processor, larger vapor chamber, better camera in low light, able to receive better signal in rural areas….all I need to upgrade.

@The_StumpVision

Great reviewπŸ‘

@reziee5897

I don't know about the chip, midrangers now a days are good enough unless you do something different.

@jitennchaudhary9665

Now that iPhone 18 pro max has released , I've decided to hold on to my iPhone 11 pro max πŸ˜‚πŸ˜‚

@YukioNeo

0:06 dayum i'm sure you won't flip your own DUO like this. That hurt my soul..

@antonfl

So I will be getting the iPhone 18 Pro, it will be my first iPhone. Been a pixel user since the pixel 1 and sick of it. The switch is also why I can justify the price, for a minor upgrade it wouldn’t be worth it, but for my first iPhone I wanna go big

@henritognia8548

πŸ˜‚πŸ˜‚πŸ˜‚ the way you listed the updates made it clear

@fallinginthed33p

Forget about the Pro models, the regular iPhone 18 could be a beast and that’s following on from the 17 which is the best cheap flagship so far.

@siloPIRATE

I’d be upgrading from a 12 Pro Max whose battery is saying send help so an 18 Pro Max would be worth it for me especially since the prices have more or less held in the last five and a half years.

@joelhernandez41

I’m mesmerized by the Duo… but realistically I’m getting the Pro Max

@rexellejaymatranas6463

i use iphone xr, if i get 18 pro is it a good upgrade? or should i wait for iphone 20?

@TruthTeller-100

No great upgrades, may as well get 17/16/15.

@kyb9206

My phone company is giving me $1,024 on a special promotion for my 16 pro max trade in so I’m getting the 18 pro max. I don’t need it and have even said in the past I won’t upgrade for a couple more years but only having to pay a small amount i figured why not lol

@lifewith_siva

Upgrading from the 13 Pro Max and I’m excited πŸŽ‰

@Javelinvalley

Upgrading from the 12pro to the 18pro, can’t wait 😬

@harlemdakey

Is the Pro max being released the same day as the Pro?

@martroger5063

Good vid πŸ‘πŸ»

@khalidlatif6200

Awesome review

@richard23994

I always go for the Pro max, I just really appreciate more real estate. Although form factor wise, the pro is better

@chadspinalbosd007

Picture looked the same to me on the 17 & 18

@vinayakghosh3117

So would the new Iphone 18 pro cases fit the 17 pro?

@bach858

Absolute majority of people won’t care or actually don’t understand what variable aperture means, as well as actual difference between last year and this year chip. Larger battery - yes, helpful. And should be advertised heavily in combo with larger vapor chamber and a new chip. Otherwise, same phone as 17 pro for the most part.

@sasinpringpong1876

Funnily enough, the only biggest upgrade for me is the black color over the less than stellar selections from 17 PRO series last year.

@Dclyne1444

will last year case fit to this year iphone 18 pro max? or its slight change

@shroomkingdom8152

00:07 homeboy is tripping πŸ˜‚

@Spideyman-13

Hello bro, I have an iPhone 11 Pro Max that I’ve been using for the last 6 years. I bought it in 2020, and to be honest, it’s starting to feel a bit slow now. The original battery is also down to 74% battery health. Do you think it’s worth replacing the battery through Apple and continuing to use the same phone for another 2 years? I’m currently running iOS 26.6.1. I’ve also noticed a slight reduction in camera and sound quality over time. What’s your honest opinion? Would you recommend replacing the battery and keeping it, or would it be better to upgrade to a newer iPhone?

@MarbsMusic

I've always had the PM but needed a second phone for work so I picked a 17 and it's much easier to hold them my 16PM... I might go for just the Pro this year for my main device.

@billionbear

Is the paint going to chip like last years?

@grayson124

It's not new that the pro has good battery life - the 17 pro battery is amazing and a crazy improvement over the 16 pro. I go through double the charge cycles on my 16 pro compared to the 17 pro both at 100% capacity

@VanOuzala

Is the weight really a handicap? Is it worth upgrading from the 16 Pro Max to the 18 Pro Max? Thanks

@Dieztrict

How come the wider apperture f1.48 potrait from the iPhone 18 Pro has sharper background, while iPhone 17 Pro has more blurred background?

@calvin.velascoYT

I never had an iphone in my entire 37 years on this planet πŸ˜‚. I have not ever imagined that others destroyed this gracious phone for fun and durability tests 😒. I wish I had this phone before my b-day Dec 3😊

@drclaudsmikle95

I have an XR so if I get an iPhone 18pro max then that would be an upgrade for sure. I can't afford one so it's just a dreamπŸ˜‚

@AFGixxeR88

Worth it from a 15 pro to a 18 pro max?

@dcstanda

Do love the burgundy colour and also the glacier colour does remind me a bit of sierra blue of the 13 pro series

@nattygains2955

Isn’t variable aperture only on the 18 pro max?

@paulinexong

planning to upgrade from my 16 to an 18 pro!

@KD-lb9bg

I’ll be going from an iPhone πŸ“² 13 Pro Max to a black iPhone πŸ“± 18 Pro with 512Gb of storage. Thanks for the info.

@charlieallan5318

Going to upgrade to the 18 pro max from my 13 pro max. It has been bullet proof

@rjclark9593

Got a 13 pro max with a batery health at 75% . This year is def worth the upgrade for me

@radiologistanonymous2353

Good explaination of aperature.

@erlegrey6630

Gonna upgrade my 15 to the 18pro in black or burgundy

@modusaparandi8239

18 Pro max is the upgrade forme i presently have a 12pro max and i barely gives me half a day

@bling815

I honestly wish I could wait until next year for a new phone but my 14 pro max isn’t doing that great so on to the 18 pro max I go

@papoa9299

I'm considering getting a iPhone SE from 2022 - hate these huge heavy phones!

@Zylow

Still going strong on a iPhone 12 Pro Max 256gb. Only thing struggling is the battery.

@XachhThatGuy

I miss the vibrant neon colored phones. Like the iPhone5C’s.

@Basin79

I have the 15 pro max and this year is the first time I can see upgrades worth upgrading for.

@mrp5169

After a days use the extra weight won’t be noticeable at all.

@HV55VN

Keeping my s26 ultra black 512gb and buying the iPhone duo 512gb

@reziee5897

That's heavy.

@gurnealsingh2012

Are the screens brighter?

@mrjamiesmith

Going to hold onto the 17 Pro Max for at least another year. Will see what the 19 series brings, unless you’re a tech creator or made of money, literally no need to upgrade annually.

@DarktrekOfficial

I really don't know which one to get 😭😭😭 I want the Duo SO MUCH but I also NEED a zoom camera... Why Apple?????

@vitalyromas6752

Checking 16 lineup I liked a lot the camera button, I miss it a lot at my 15th and it is one of the few reasons to upgrade the phone. Interesting - during the whole last year the camera button changes was one of the main subjects of the rumors about 18 pro. Now, after release, any review doesn't even mention it like it doesn't exist anymore.

@andrewsimmons5587

Tbh never been an apple fan, but kudos to you getting the 18..

@JohnBurtle

I'm holding out for the 20 pro max

@soulenco

Thank you for showing how the camera aperture works - very helpful. Great clip!

@frankjaeger24

does closing the diaphragm improve image sharpness?

@makiruby9462

waiting for iphone 20 next year

@neil3112

I think the pro maxes crossed the 'Heft' threshold for me last year with the 17PM. I have a 17 Pro last year and am going to keep it, other than quite liking the maroon colour there is no reason to upgrade this year, besides orange still rules IMO.

@Pressanykey2026

Watching on my oppo find x9 pro and couldn't be happier to have finally made the switch

@madexlessard5901

have the 13 i’m upgrading to the 18pro im pre ordering it saturday

@thej2558

iPhone 18 doesn’t convince me to finally upgrade, I’m currently using an iPhone XS since it released basically, do you recommend I wait for the iPhone 20/XX to upgrade?

@MehtabReviews

0:50 why does the 17 Pro have more background blur lol?

@gazwj

I’d love to see some comparisons against older iphones, most people don’t upgrade every year so would be great to see the iphone 18 pro vs the 14 pro, 15 pro and 16 pro Like how big is the upgrade from those devices

@shamhosein770

As an android person that uses both ios and android. Prefer android. I'd say there are a lot of meaningful upgrades that would warrant me to try. Over 4000 single core score on a phone is insane. Apple needs to design something to compete with dex atlesat a proper desktop mode to dock your iPhone given all that power with a pc like interface.

@Elkarstudios

I love your honesty

@FavouriteViewer

Anyone know what storage they're using on the pro and pro max? I'm considering the 1TB option, but there were rumors these SSDs would be QLC rather than TLC NAND

@RahmanMohammadi-j3x

πŸ”₯πŸ”₯πŸ”₯

@OGDrMischief

I was considering the Duo... Only issue is while phones are getting so much more expensive, the warranties backing them are still at one year. With the number of display issues, earpiece issues and more plaguing iPhones, I would expect Apple to better stand behind their products. In my country the Duo costs $3100 to start and apple care only extends the coverage by 1 more year at $500. $3500 USD for 2 years of use (and hopefully a little more?) is a LOT of commitment.

@boywonder2799

C2 Modem is only in Pro, Pro Max I think uses Qualcomm

@DannyMexen9

This is my last year of using my iPhone 11. It is almost time for me to finally upgrade.

@awlf13

Yes upgrading to the 18pro once I see some battery tests! If it can really go the distance this could be amazing

@rickymanning7941

I want the Duo, but 2 years left on contract, I need to cry

@aelaan12

I think the main updates are software related.

@Coatsey007

For me then a dollar question is, can you record ProRes raw internal on the 2 TB version?

@danmcdaid3593

I have a 14 Pro, do we reckon it’s worth me upgrading?

@chriskelly6218

I have a 5 year old Android phone with a failing battery. I switched to Android because I was tired of iPhone batteries not lasting the length of my contract. The 18 ProMax seems like a great way to return to the Apple fold.

@skrilla_banks

I’m using 16 pro max and still don’t feel left out

@daisyerazohernandez7369

in 1:11 what game were you playing

@ma3nni689

Very good video thx 4 that πŸŽ‰πŸŽ‰πŸŽ‰ Always had Android S24 Ultra atm but I might switch to Apple 4 the first time and i was thinking about the pro but because I mostly watch YouTube so the Max should be the better option if not using a iPad or Mac when I am away from home.

@alexeyp8864

Thanks, Tom. As a 17 Pro Max user, I do consider switching to the 18 Pro 512gb this year. Will wait for the reviews to see if its worth it.

@jonmacphee114

Wife wants to go from 16 pro max to 18 Pro Max in Burgundy. I’m considering going from 17 Pro to Duo.

@MostafaAhmedAhmed81

This phone is an overkill. Very expensive while most of its features are rarely needed in day-to-day life. It needs a real pro user.

@TràĐặcNgôn

*What do you think is the charging capacity of this year's iPhone 18 Pro Max? Is it really worth upgrading?*

@jeffreyagnes2232

I'm still rocking my regular iPhone 12. Maybe it is time to upgrade.

@TravelWithPreston

Does the pixel flagship have a vapor chamber?

@askrebruit

Why no ESIM For UK πŸ‡¬πŸ‡§ Apple should give customers the option to choose: All ESIM or With Sim Tray

@Shootcreates

i am cerious on what is the maxium zoom on pro 18 compared to pro 17...?

@Schmitty95

Silver or Glacier 18 Pro

@EC-cm8sf

I’m going to with the IPhone pro instead of pro max because of the weight.

@FIL716

Is worth update from 16 pro?

@gulf_of_mexxico

You’d be an amazing racehorse announcer. 🐎

@gregreesman

I'm torn on this decision coming from an 11pro max which had a 6.5" display (in between the 6.3" on the 18pro and 6.9" on the pro max)

@JackTheBlack1585

Good, get pro so I don’t have to fight everyone on October 16 at 5 am

@f__e__e__l__e__e__p

worth remember sim version vs non sim version battery difference

@reddiegaming195

I wasn't going to get the 17pro i had a situation that made me get, anyhow i knew the black was coming so rip to my 17pro... I know its dumb but itll be the last normal iPhone i get, till few years until the folds get better.

@maciek0714

Could you please test if there are still lens flares when recording sources of light? It's a deal-breaker for recording concerts

@RoadLifePursuits

There is no cheaper last years model, apple screwed everyone by upping the price of the current phones right after the show :)

@Good.Evening.Mr.Worldwide

Good summary

@solaydbak

I have to say the burgundy is very head turning.

@michaelnartey1009

I like your T shirt by the way, where can i get one?

@DanRichter

That’s a decent light reduction with that variable aperture. It would be nearly equivalent to increasing the shutter speed from 100 to about 800 on a fixed aperture. I wish they did more though; even going to f/4 outdoors will likely not eliminate the need for an ND filter while shooting professional video outside, they should’ve pushed it to f/8 or f/11 and got rid of all the little stops in between.

@theNicesify

what would you say if my 14 pro is giving up. Should i upgrade ?

@Dave-om6nd

Not buying until midnight green comes back

@TrekkingLife70

Apple needs to focus more on Air 2

@reboot1337

That C2 modem would be "maybe" useful in the UK, where the phone signal sucks in so many places

@fastfix.indonesia

00:51 It's so funny how a wider aperture, specifically f/1.78 produces more background blur than f/1.48

@sherifk4822

I have 12 pro max , still am happy with itπŸ˜‚

@martinjc9699

Waiting for iPhone XX with the redesign. My iPhone 15 pro max is still running 90% battery so got another year+ life in it.

@geraldoram2453

They said the battery we get is smaller due to the sim slot. I’ll be sticking with my 17.

@navneetkushwaha23

Chris Woakes + Stuart Broad

@jojidono

phones have become so advanced that yearly massive leaps are not possible. Tech youtubers should understand that at some point. I dont know what crazy expectations thjey all have as they are buying every phone every year. I will be going from a 13 pro max to 18 pro max and the jump will be big.

@ArmyVetGirl77

I have a standard 16 would it be worth it to upgrade to 18 pro max?

@Ashwin-b2e

Upgrading from 14 pro, should I buy cheaper 17 pro or the 18 pro?

@xanderd.1387

upgrading to the 18 pro from my 14 pro! quite exited for the camera

@Quantrust_FX

The 55m2 flat i own and live in here in europe, around 15 years ago it cost 8x iPhone Duos lmao

@NE1L279

After converting from several years of iPhone Pro Max to the Samsung Z Fold8 since its release, there's no way I could ever go back to a "Max" phone. It just feels ridiculous! The Pro is probably the most sensible option

@AbarajameLabanyera

I'm waiting for the Vision Pro 3

@jazzyjeff7

I upgrade every two years, that’s the best way to do it πŸ˜…

@atthelord

The duo is too expensive for me but something I absolutely want to check out in an Apple Store!

@wiesiekhalapenio6688

This foldable iPhone reminds me of the Huawei Pura X max

@Garrus-t5t

small Pro is $2000 in Canada now after tax, just crazy, getting really annoyed at Apple, positive spin can't spin away the phones are heavy, expensive, cheap material, Siri doesn't work at all, even with the 12GB iPhone 17 Pro, the 18 won't magically fix that, really feeling negative to Apple in a way I haven't felt in a long time

@amlanrakshit5968

well this video made me even more interested in holding out for the s27 ultra πŸ˜‚πŸ˜‚πŸ˜‚

@TheKato97

Excited to get the Deep Black iPhone 18 Pro Max next weekend!

@sokhasey978

The colors πŸ˜‚

@conorfurlong

The Duo is an even bigger waste of money than I expected. I was not expecting a horrible matte interior screen. The interior screen is so bad, you’re better off keeping whatever iPhone you have (better front screen than the Duo) and getting an iPad mini, which has a far better screen than the interior on the Duo - and you save €1,800… I honestly don’t know who would buy it, unless you simply have money to burn.

@PeterbFree

Gemini says the sensor is new and now a stacked sensor. Has there been any mention of this?

@Photogeek611

Still puzzled why they can't fit a headphone jack on modern phones.

@williansouza8724

that new burgundy colour is fucking gorgeous!

@Elmeatbolio

Since having the Air since it came out I find the Pro Max way too bulky. Im due an upgrade through work in January, I think I'll go for the burgundy Pro.

@alohakeithb

I heard that it doesn’t include the C2, that’s only on the Duo

@gstarricstar0118

Such small incremental improvements tells me the ceiling for these phones is approaching. Differences are getting too small to even notice now for the average person.

@aindirh

Watching with my iphone 12, waiting for 18 based model but they decided to release next year. sob sob son :(

@ByteReview

I'm going for the standard pro this year, assuming those battery life claims are for real!

@nkx33

i am using iphone 13 pro and i will still not upgrade, and only folding phone that make sense to me is actually triple fold , like huawei made. duo and other folding phones still dont have too much bigger screen than the pro max devices.

@couragemath9333

Does it make sense updating from 15 pro max to 18 pro?

@Bradenb2407

Even though this years colors are neat, honestly I’m sticking to my 17 pro max til it doesn’t work anymore cause I’ve had no issues with it and I love the cosmic orange. πŸ”₯

@MrWhiffman

I’m waiting for the iPhone mini air with new battery tech πŸ‘ŒπŸΌ

@ADNZ5442

Oppo find x9 Ultra or new iPhone?

@ukasz6539

is it time to change my 13 pro πŸ€” I’m not sure

@franksamet

What exactly was the problem?

@hanrianangga2608

Smaller dynamic island now?

@phil6155

The big elephant in the room is next years 20th anniversary phones. All rumours right now but you'd think Apple have a big redesign planned like they did with the iPhone X. In which case, unless your phone is unusable, you really should wait a year.

@tiffanyhernandez8066

I have a 12 and I want that burgundy pro max so bad I’ve never had a big phone but I have small hands is it worth the sacrifice?

@CalvinCarlo

The main question; Does it still have that awful lens flare? πŸ˜‚

@thejamesthird

I’m coming from a 12 mini so anything is an upgrade at this point πŸ˜‚

@Mario-vb5ch

Why is it so hard to chose oneee colorrr πŸ˜‚ which one would you go with

@kenjisato8219

Better low light photo...most people edit their photo, I really don't see how big a deal is that f1.48 aperture. I think indeed biggest upgrade is the colors πŸ˜†

@Some0ne001

The problem is there’s literally not that much different. I’m still using my iPhone 14 Pro Max I got new when it came out and don’t feel I’m missing anything. The only reason I watch the apple events is hope for a 32” iMac.

@mdsoman-i4d

the price is honestly getting hard to justify, my 15 pro still does everything i need. thanks for pointing out the actual problems instead of just hype

@ShawnRempel-s4c

Going to get the I phone 18 pro max

@julianfp1952

I know that some people (not me) seem to absolutely hate this new AI stuff but for people who will be using the new Siri AI in its context-aware personal assistant mode (e.g. "Where did Judy say we were meeting tomorrow?", "How do I get there on public transport and what time will I need to leave?" etc) then judging by various YouTube demos of that sort of stuff in the iOS beta releases I'm thinking that the new A20 chip might be a massively important feature for those users, in fact for me perhaps even effectively (although not literally) a minimum requirement. I say that because the delays I saw in those various YouTube videos before Siri responded to those sorts of questions was in my opinion long enough to be really frustrating to the extent of even putting me off using it. Of course a lot of that slowness could have been down to algorithms not fully optimised, lots of debugging code still in the software etc but if an A20-enabled device shaves even just 30% off those typical response times that would be a massive plus for me and probably get the response times down to a just about acceptable delay for me. (I actually expect the A20 to do a fair bit better than that. Doubling the number of NPU cores should halve the time to first token for a local LLM and Apple is claiming 40% faster GPU performance plus it's also added neural accelerators into each CPU core as well as the ones already in each GPU core so subsequent token generation rates should be a lot higher too.) If all of that comes together then halving the response times for Siri responding vs last years model could be a pretty big deal for some people and for people who didn't upgrade last year the performance improvement is going to be even more dramatic.

@King-eg8qn

I use to like the PLUS AND MAX sizes cause I liked having something big in my hand. But I switched when I got the 15 iPhone and now I feel like if I go back to the MAX I’m gonna feel it bad

@Biscuit_Base

So they increased the prices of last years lineup and then excluded a base level 18 for this year.

@lovedabluesrocknroll

I’m upgrading from 15 pro to 18 pro. Hopefully worth it!

@jeffiawh

going for 18 pro and ipad mini 8( hope it comes in Oct), better option than getting iphone duo. why no one talks about iphone handoff, finally one sim for multiple devices. Don't have to sign up extra phone/data plans

@charlottenobody20

What’s wrong with the iPhone 17 pro battery? I think it’s fine especially with its cooling system

@Nelly.Jackson

so they skip 18 base...?

@nilosan

i want to buy 18 pro, its time to upgrade my 13 pro.

@okiiipookiii

i’ll wait for the 19pro

@puppyfeat

To be fair I've never had an issue with the 17 Pros battery life, and wouldn't upgrade just for that. But I'm tempted by the camera upgrade and also I like the new sky blue colour - and hopefully the 17 Pros cases will also fit the 18 Pros too. Also my fave previous iPhones that I've used the longest have been the 6 and the 12 Pro - so the next in that x6 series for me is the 18 Pro!

@Geeky_Dad

Pro Max glacier or Burgundy

@ncorvelli

I have a iPhone 15 pro max and I’m debating on going for the 18 pro or the 18 pro max.. I kinda like the fact the battery life is better on the bigger one but also at the same time it would be nice to be able to text with one hand lol. I’m so torn. Not sure what to preorder.

@chisomagbara6780

I’m going with the smaller 18 pro in glacier

@juanmiguel7180

The Dynamic Island has been An Eyesore since Day 1. The only way to solve it is to Completely Get Rid of it, Not shrink it

@ellhawkes78

Im holding out for the Xiaomi 18 Pro Max (And praying to the phone gods for a UK launch!)

@olioli6165

Waiting to see the air 2

@SandileMbutho

Nah I will wait for next year, wanna see what they will really bring, DUO looks nice but every apple first iteration Device I tend to skip all together.

@karl1677x

How the price actually moved 2017–2019 β€” sticker price creeps up in the UK even when the US dollar price stays at $999, mostly FX / VAT positioning. 11 Pro is the first named Pro and the first UK Pro over Β£1,000. 2020 β€” charger and EarPods gone. Phone price dips Β£50, storage floor doubles. 2021 β€” another Β£50 cut on the Pro. Cheapest Pro launch of the whole run: Β£949. 2022 β€” the ugly year. Weak pound + inflation. Pro jumps Β£150 to Β£1,099 even though the US dollar price stayed $999. 2023–2024 β€” Apple walks the UK Pro back to Β£999 and holds it for two years. Pro Max stays Β£1,199 but the Max’s cheapest tier becomes 256GB. 2025 β€” Pro goes to Β£1,099 and the cheap 128GB Pro disappears. Same dollar/pound number, more storage. 2026 (announced 9 Sept 2026) β€” another Β£100 on both Pro and Pro Max: Β£1,199 / Β£1,299.

@Mohamedahmed-jz7xd

To be honest the bokeh produced by the variable aperture thing is unnoticeable/minimal due to the very small physical sensor itself. Only improvements in the iPhone 18 pro are the narrow dynamic distraction, c2 modem , vapor chamber and the new processor. Everything else is less noticeable.

@NGTN88

so no satellite 5G then?

@nattygains2955

I’m thinking of upgrading to 18pm from 17p? Thoughts! The duo is a good concept phone but not the best functionality for everyday use

@zingzongzogger

I have an Iphone SE first gen and ts is making me drool😭

@joycegreen5456

So they have coming out the regular iPhone 18 and iphone 18 pro max and also the 18 iPhone foldedπŸ€”

@trimworld3730

I switched from andriod google pixel to the 17 pro this year. Apart from the battery life the phone has disappointed me to me honest. I feel apple hasn’t done enough to keep up and the prices are ridiculous i will be switching back next year if google makes a better phone.

@billybigsocks

2TB model is double the price of base 😳

@K13_eafc

is it worth to upgrade from 13pro max to 18pro and also is it to trade in my 13pro max 1TB or to just keep it and also buy 18pro as second phone

@westpole

Been rocking a oneplus for the last 8 years and I still don't wanna upgrade to this LMAO Maybe the next one will be worth the upgrade ;)

@JoeElKahi

Actually ur selfie on the 17 pro looks brighter πŸ˜‚

@litterball

I live in Florida and this vapor chamber is what we really need here because my current 15 pro max dim its screen to minimum after 3 min of outdoor use 🫠 and finally I can get small PRO because it has nice battery. So I was not disappointed with this year iphone lineup at all. And also, I recommend getting the 512GB version because I guess we will have to download a local AI model, which will cost us more than 50GB.

@stevecrowe8135

I change mine every year, I’m going black pro, i find the max too big

@buzzlightweight

I’m waiting for the 20, I’m on the 17 pro max. My prediction, the 20 will have to Dynamic Island.

@niharika4497

I will get the red pro. Love the photos on the max but it is too big and bulky for my small hands.

@MirjanaG14

Im going from 11 pro max to 18 pro this year. I think I prefer smaller because it’s easier

@Ian-ty6zh

The price of this phone in our country is banana's

@victoralfonsotoledo

What you mean we don’t upgrading from the 17? πŸ‘€

@andisaputro

the problem is you are incredibly handsome i got distracted

@FIL716

Why not titanium?😒

@Notice-bockscar

Duo looks cool. Face ID and inferior cam/ video quality is a deal breaker . 18 pro all day .

@alexforsell

18 pro glacier for sure!

@drdj69

AGREE with you so sick of using the heavy pro max already they made it heavier , so i am considering going 18 pro for the first time

@Siverly

Not even photographers will be able to see the camera improvements. I’m fine sticking with last year’s Pro Max until the redesign next year.

@ethanadams9135

I’m saving up and getting both. Upgrading from a 13 PM

@Morillada03

❀️❀️❀️

@porvoonosho

With my 40 minutes of screentime, my 2020 iPhone SE's battery lasts for two days.

@peakproofuk

Is it correct to say β€œthere isn’t a normal 18”? Surely there will be one early next year?

@opaliittiopa

Do u think upgrading my 14pm to 18pm is worth it? I gotta do something, my battery health is 74% πŸ˜…. Battery life and the camera are the most important ones

@AviationSlander

29 Minutes Ago

@MichalskiTube

I bought the 17 pro max last year. I’ll probably just hold that for 2 or 3 years and unless Apple comes up with something special I’ll move to Samsung for at least a couple of years

@ChuckD05

2:46 only on the max, no?

@IlikeSankalp

I'll just get the pro given the pro and pro max has the same exact cameras !! That was my only concern,I thought they might give that aperture feature exclusively reserved for the pro max cameras ,but since they are the same ,So I'll save those 15000β‚Ή and just staright up upgrade the storage for pro

@miemj.8075

The thing is most of the people who will buy the 18Pro are coming from iPhone 13 or older.

@Gshekela

small is the best choice for me. I don't like using phablets.

@sydnzm

Apple user since 1999 here (the eggsy imac)…and someone that has been using iphone since 2007, i stop upgrading iphone every year since the X as the improvements/upgrades are TOO minimal after that. They just put some fancy words to make it sounded big, marketing tactics….its no longer about enjoying stuffs but more about always having the latest. Met a lot of users who has the latest n brag about it but has no idea about the specs and tech inside it….symbol of status. I prefer apple back when only mac users knowhow to use it

@Robert542

What do you mean you might switch to iPhone 18? Are you not going to choose the Duo?

@CIA.Langley

Better to wait for iPhone 28 pro max. Istg it’ll be epic.

@dougmorato

0:52 Why does the iPhone 17 Pro have more shallow depth of field than the iPhone 18 Pro at f/1.48?? R U sure you didn't made a mistake with the names?

@gwvaio

Me and my 14PM holding on strong

@SeanMcklo

Is Siri AI coming to the uk?

@dasanix120362

I'm really thinking about upgrading to pro max. Up from my 13 pro max.

@hellolau

πŸ€¦β€β™€οΈStop saying shit just because you got invited by apple. The 17 Pro battery life has always been great. Now because you try to sell the 18 pro suddenly the 17 Pro is bad. Maybe your mouth is…

@mauricelouis9

I’ll get the DUO after the 3rd version. They’ll perfect it in a couple years

@NabinJoshi-c4k

I like it! I will prefer Max over Pro! Maybe 'cause of Battery!

@Bashanvibe

Me coming from the 14 I might do the 18pro

@BobMcBurger1

Really annoying the Max doesn’t get C2 in different regions. Don’t even get a choice.

@archimedes2261

Why aluminum instead of Titanium or Stainless steel if the IPhone 18 pro Max is aluminum yet heavier, I thought all the crying from some users was that the more premium medals were heavier. Result we end up with a cheaper less durable, less premium in Material, heavy & still more expensive, ie no positive tradeoffs.

@MohamedAhmed-sz3ck

As I said, smartphones are becoming very expensive, so unfortunately, I have to learn to keep my phone for at least five years. I upgraded from a Galaxy S5 to an S7 Edge after barely two years with the S5. After the S7 Edge, I upgraded again after two years to an S9 Plus, and then from the S9 Plus to an S10 Plus after just one year. I used the S10 Plus for two years before switching to a OnePlus 8T. After that, I went for an S22 Ultra two years later, followed by an S24 Ultra two years after that, and now I have a Galaxy S26 Ultra. I have spent so much money on mobile phones that it is hilarious; therefore, this time I will keep my 512 GB Sky Blue Galaxy S26 Ultra for at least five years, or even until it stops working entirely.

@Tudorguy-zw1ik

Am currently on a 13 pro max which I have been using since launch, will be upgrading to the iPhone duo

@chowdhurymasum6378

Hi! Is it worth upgrading from the 16 Pro Max to the 18 Pro Max, or should I hold off for another year?

@MrEdennnn

You don't use a case?

@zrixy

I'm on 17pro and will buy 18pro because my daughter wants my 17pro, otherwise I would skip this year lineup alltogether.

@pauljulian3937

Naaah pass i still 17 promax not worth the upgrade plus 1300 eff that…

@e46ben

Not head turning? The burgundy is the best colour iPhone yet, pre-ordering one Saturday

@kichfav

What color you are planning to buy?

@thelegend-vj7fm

Its so hard to decide between pro and max!!

@bigpete111100

Im 57 and past wanting all the latest stuff Old and boring and happy with my 65 quid Samsung

@ChrispyOriginalGlazed

Err have you heard of phone cases mate? Literally first thing I do is what a spigen as soon as it comes out the box

@ImOnlyChasingSafety959

Phones feel so boring now and Im not even sure its completely to do with the phones themselves. While phone tech is pretty much at the mature stage even stuff like folding screens isnt really groundbreaking anymore, I think the feeling comes more from a lot of what we use phones for becoming worse e.g. twitter and instagram feeling bad to use, tiktoks gotten worse, facebook is garbage, delivery apps and ride economy apps are expensive to use, google search is worse, AI is everywhere in search results, AI stuff all over youtube and social media, theres probably dozens of other examples of enshittification. I kinda struggle now to imagine a phone that actually excites me in any way or I think is particularly cool, the closest to that are the chinese flagship phones like the xiaomi and oppo.

@Highschoolrizzler2.0

Imma get one of the 3 phones that came out, I have an iPhone 15 and it overheats to much and its battery hasn’t aged well at all

@arkboy4ever

Did you not bring up the smaller Dynamic Island? That’s literally the biggest physical change.

@FrankRe-q6q

none of the above waiting for the s27 ultra

@georgekalybas5042

im thinking geting the 18 pro max (i have now the galaxy s23 ultra 3 years )

@TheFlareMind

In reality what is the performance on day to day use? Specs are one thing, the reality is different especially. People should be asking wow well optimised is iOS 27? The Duo is great but Duo 2 and Duo 3 will be where we start to see some refinements to it hopefully. I hope we see a redesign for iPhone 20 (20th Anniversary)

@heyhey3887

Just bought a 17. Think I'll be ok for another 3+ years

@S.G2302

Even Apple has got a Duo but I am still single πŸ₯²πŸ₯²

@dazjames862

Always annoys me when Brit tech reviewers don’t talk about the battery difference between the US and UK. US battery for example is 45hrs video playback, UK is 43hrs video playback. Huge difference.

@TechOs19

I’m very disappointed that the pro max iPhones can’t run two apps vertically being honest

@Chanceintodance

This like iphone 13 pro update the β€œs” update to perfect last years phone

@Augustine1488

Dude, how people manage to handle that max’s size is beyond me. 1:16 the thing is enormous! Regular Pro is borderline for me.

@ulfw

There's not a single actual update whatosever. Again.

@at3941

You’re right this is boring as f but . . . . I have a 12 Pro and it’s time to upgrade. 🀣 Hopefully it’s an actual improvement like an actual β€˜longer battery life (with all the battery upgrades one charge should last nearly a lifetime right? . . Right? . . . I’m smelling bs right now); reduced over heating, and . . . The camera settings to reduce the size of photos when I want a basic photo. I don’t need a 9 gig photo of a room. Anyway, I need a new phone and I refused to get one until 18 - didn’t see a reason - with this review, I barely do. Low light is good on 12 pro for what I need - I’m not a pro photographer. So yah, been watching reviews hoping for something exciting but no. . . Still I’m getting one.

@Jarek.

Looking forward.... You will understand why, when you will see my upgrade path: iPhone 11 -> iPhone 16 Pro /broken and refunded 3 months ago/ -> iPhone11 -> iPhone 18 Pro πŸ’–

@DoubleBarrelRiot

First year in a while that I'm holding off with the upgrade, nothing big enough to justify it

@Ray_77R

I’m still using my iPhone 13. Planning to get the 18 Pro Max, for me it will gonna be such a ground breaking experience as coming from an older iPhone to a newer one with new features. Waiting for it, much excited. I don’t know much excitement one will get who uses a 16/17 Pro Max, any substantial difference if they can experience by using the 18 Pro Max

@CanAm-p9b

Have a broken 13 Pro and watching this πŸ˜…, may upgrade though

@jondoe-p8v

Still old tech batteries. Great...

@droneenthusiast100

Every feature and every upgrade becomes irrelevant when the most important thing is off, THE PRICE...

@jonathanserrano7296

Iohone scams soo many ppl it amazing how ppl still believe ita actually different lol

@alanx216

Bonkers that people are just hyper focused on the Duo when there are so many problems with the product line as a whole.... but people are just happy to hold an Apple device I guess regardless of what it costs or what it does.

@cinemastratv

As an iPhone user for 15 years, I’m disappointed to see, that the camera on latest iPhone 18 Pro look worse than on 2 years old Xiaomi 15 Ultra..

@aj.14

If I was coming from an iPhone 14 series, I'd get myself an iPhone 18 Pro.

@KatK36

Glacierβ€πŸŽ‰

@Robfnord

Generally pretty meh all round, but they know they have huge pool of people who have older iphones and when they need a new one, they'll get one of these, which tbh makes me think next time I need a new one, I'll get a pre owned prev gen instead

@Storyteller.

How To Loot money from people πŸ˜‚ just copy paste same model

@d.s.6221

Who else felt the subject in the side by side was better on the 17?

@victorutomo7244

No regular 17? That's why iphone 17 price *increase* in my country. Oh fcuk.

@Tiporae

I just want the nanotexture and titanium sides from the Duo on the Pro, sad

@GBIGBIGBI

I will stick to my 15 pro max and skip the upgrade this year as well

@Sarthak_Rajour

Apple is most premium paint company

@blueplanet1048

β€œIts 16 grams heavier so its a downgrade, I’d happily take few hours longer battery life over 16 grams lighter. One of the most important aspects of using a device on busy days is to have a good battery life. Personally I think it’s quite a bit of upgrades better battery life better cooling better performance better cameras that’s all I could ask for maybe a couple of more colors would be cool but I guess that’s for next year.

@gavinwhite9743

I went to the 17pro down from the promax which had been my default version for years. I find it fits in the pocket better, whilst I haven’t felt it any lesser a device.

@Kwm-519

People living in west will never understand the importance of bigger vapour chamber For people living in Middle East which has over 42/43 degrees heat for over 8 months of the year, its a pain in the ass whenever you are using your phone outdoors and iPhone screen dims to the point you can’t even see

@fringetimex8021

The exterior looks like cheap boring plastic. Aluminum isn’t as stiff as the titanium body on iPhone 15 Pro. The only tempting feature with iPhone 18 Pro is it’s aperture. So it’s more tempting to stay with my iPhone 15 Pro, which is smaller and more comfy to use, and wait for iPhone 19 Pro next year. Regarding the aperture I assume that that Apple most likely is planning this… β€’ (sept. 2026) iPhone 18 Pro = aperture on Main lense β€’ (sept. 2027) iPhone 19 Pro = aperture on Main lense + Ultra Wide lense β€’ (sept. 2028) iPhone 20 Pro = aperture on Main lense + Ultra Wide lense + Tele lense

@VinceK183

Looking to upgrade from my 14 pro max to the 18 pro max. Considering my 256gb 14 pro max cost Β£1,319 back in 2022 thanks to Liz Truss I’m optimistically thinking I’m getting a Β£20 discount on the 18 pro max!

@philknight4246

They should have released an Air 2, the screen size on the Air is 6.5 and was a perfect size, compared to the Pro 6.3/6.9 which are too small and too big

@andrewdhome

The problem is they are very expensive, you can do far better for less with other brands, with silicon carbon battery; and the 50% more light is stupid - half a stop is very little indeed. And still better on competitors. Your supposed scientific test stopping down by more than one stop was downright misleading. I do wish registers would stop 'reviewing' by comparing iPhones to other iPhones but look at wider competition. Including you, Tom

@MRVSKIN

It’s all getting a bit boring now because a lot of the people who used to be able to get the pro and pro max are getting out priced now which is a shame

@bennyBergg

Interesting how nobody is bringing up the πŸ§ƒ chip inside. Very interesting

@SteelVertebra

Yeah I'll just stick with my 17PM.

@nevzy619

They aren't boring there for everyone who probably won't have the money for the duo or thinks fold phones are shit anyway.

@Kaatre2000

No more basic model now !!!!

@jerZdevil88

Only the 18 pro has the c2 modem as well. Pro max sticking with Qualcomm

@tvfanden8958

I can't imagine how somebody can switch from Pro Max to Pro. For someone with bigger hand 6.3" screen is just too small.

@NigelBunt

In reality they are 10 to 20 years ahead in the lab and they choose to drip feed us small boring updates to drain money from us. It's ridiculous

@hammerhoj-dk

Please comment what Apple AI features us europeans are missing out on at the moment due to Apples fight with EU.?

@fairygodbrother

As a fold 7 user, ive never owned an iphone and apple atill doesn't offer enough for me to switch

@sterlingbxyd

i’m also switching to the pro from my 17 pro max. not because any of the features are worth upgrading that soon for, but because i cannot do this giant heavy phone anymore!!

@gamingmisthios

Samsung Galaxy S9 laughing at the corner

@yoteca

Oh wow, 16 grams heavier, better hit the gym. I never understood people who switch phones every year. Personally, I upgrade every 3-4 years, but to each his own. I just don't see the benefit in yearly iterations, so for me going from the 15 pro max (which is still a fantastic machine) to the 18 pro max is absolutely worth it, even if only for the battery and camera upgrade. Here in the Balkans we don't have the cool upgrade plans from mobile operators, like the UK, US or other countries. There is something similar, but it's very shitty, so less frequent upgrades really do make more sense.

@iPhone-MadeSimple

It may be boring if you’re going from 17 to 18 but for someone like me going from a 13 Pro to the 18 Pro, it is certainly NOT boring!

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